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1 элемент, вводящий в заблуждение
Patents: deceptive matterУниверсальный русско-английский словарь > элемент, вводящий в заблуждение
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2 engañoso
adj.1 deceitful, deceiving, deceptive, liar.2 delusive, misleading, illusive, delusional.* * *► adjetivo1 (gen) deceptive2 (palabras) deceitful; (consejo) misleading* * *(f. - engañosa)adj.1) misleading2) deceitful* * *ADJ (=persona) deceitful, dishonest; (=apariencia) deceptive; (=consejo) misleading* * ** * *= deceptive, fallacious, deceitful, devious, sneaky [sneakier -comp., sneakiest -sup.], specious, duplicitous, distortive.Ex. Rehyping old stuff as if it were new is not only annoyingly deceptive but doesn't sell any books to suspicious customers.Ex. On the basis of current knowledge it seems fallacious to describe people's consumer behavior as having clear-cut objectives.Ex. Again, on the matter of the sources already consulted by the enquirer, the implication is not that he is unreliable or deceitful, but that in looking up the Encyclopedia Americana he may not be aware of the existence of the index.Ex. The article is entitled 'The devious, the distraught and the deranged: designing and applying personal safety into library protection'.Ex. The article carries the title 'Holdouts and other sneaky vendor tactics: no one profits when providers keep searchers from finding information'.Ex. This comparative frame of reference is specious and irrelevant on several counts.Ex. This remake of William Castle's action adventure adds a genuinely supernatural plot to the old story of the duplicitous wife scheming to kill her husband but being one-upped by his even more ingenious counterplots.Ex. Its distortive influence on feminist research has so far remained undiscussed.----* de apariencia engañosa = misleading.* naturaleza engañosa = deceptiveness.* palabra engañosa = weasel word.* * ** * *= deceptive, fallacious, deceitful, devious, sneaky [sneakier -comp., sneakiest -sup.], specious, duplicitous, distortive.Ex: Rehyping old stuff as if it were new is not only annoyingly deceptive but doesn't sell any books to suspicious customers.
Ex: On the basis of current knowledge it seems fallacious to describe people's consumer behavior as having clear-cut objectives.Ex: Again, on the matter of the sources already consulted by the enquirer, the implication is not that he is unreliable or deceitful, but that in looking up the Encyclopedia Americana he may not be aware of the existence of the index.Ex: The article is entitled 'The devious, the distraught and the deranged: designing and applying personal safety into library protection'.Ex: The article carries the title 'Holdouts and other sneaky vendor tactics: no one profits when providers keep searchers from finding information'.Ex: This comparative frame of reference is specious and irrelevant on several counts.Ex: This remake of William Castle's action adventure adds a genuinely supernatural plot to the old story of the duplicitous wife scheming to kill her husband but being one-upped by his even more ingenious counterplots.Ex: Its distortive influence on feminist research has so far remained undiscussed.* de apariencia engañosa = misleading.* naturaleza engañosa = deceptiveness.* palabra engañosa = weasel word.* * *engañoso -sa‹palabras› deceitful; ‹apariencias› deceptive* * *
engañoso
‹ apariencias› deceptive
engañoso,-a adj (mentiroso, falaz) deceitful
(apariencia) deceptive
' engañoso' also found in these entries:
Spanish:
amagar
- engañosa
- falaz
English:
deceptive
- misleading
- deceitful
* * *engañoso, -a adj1. [aspecto, apariencia, impresión] deceptive2. [persona, palabras] deceitful* * ** * *engañoso, -sa adj1) : deceitful2) : misleading, deceptive* * *engañoso adj deceptive -
3 ilusorio
adj.illusory, chimerical, imaginary, illusive.* * *► adjetivo1 illusory* * *ADJ (=irreal) illusory; (=sin valor) empty; (=sin efecto) ineffective* * *- ria adjetivob) ( imaginario) imaginary* * *= illusory, starry-eyed, hallucinatory, deceptive, delusional, airy-fairy, fantastical, fantastic.Ex. We can permit ourselves to be hypnotized by the gadgetry for access and by illusory cost reductions, or we can use the computer effectively to transform the catalog into a truly responsive instrument.Ex. It would be starry-eyed to imagine that we the library ever reach into every home.Ex. Subject-matter, portrayed with hallucinatory realism, is largely autobiographical -- mainly people connected with the artist and places associated with them.Ex. Rehyping old stuff as if it were new is not only annoyingly deceptive but doesn't sell any books to suspicious customers.Ex. Despite what false patriots tell us, we now have a delusional democracy, not one that citizens can trust to serve their interests.Ex. Home Secretary David Blunkett says an ' airy fairy, libertarian' view of the world is no good for fighting terrorism.Ex. Filled with allegory and allusion, his paintings portray a fantastical universe inhabited by mysterious and fanciful creatures.Ex. He builds up a picture of human anguish in the face of the mysteries of existence that is both dreamlike and concrete, fantastic and real at the same time.* * *- ria adjetivob) ( imaginario) imaginary* * *= illusory, starry-eyed, hallucinatory, deceptive, delusional, airy-fairy, fantastical, fantastic.Ex: We can permit ourselves to be hypnotized by the gadgetry for access and by illusory cost reductions, or we can use the computer effectively to transform the catalog into a truly responsive instrument.
Ex: It would be starry-eyed to imagine that we the library ever reach into every home.Ex: Subject-matter, portrayed with hallucinatory realism, is largely autobiographical -- mainly people connected with the artist and places associated with them.Ex: Rehyping old stuff as if it were new is not only annoyingly deceptive but doesn't sell any books to suspicious customers.Ex: Despite what false patriots tell us, we now have a delusional democracy, not one that citizens can trust to serve their interests.Ex: Home Secretary David Blunkett says an ' airy fairy, libertarian' view of the world is no good for fighting terrorism.Ex: Filled with allegory and allusion, his paintings portray a fantastical universe inhabited by mysterious and fanciful creatures.Ex: He builds up a picture of human anguish in the face of the mysteries of existence that is both dreamlike and concrete, fantastic and real at the same time.* * *1 (engañoso) ‹promesa› false, deceptive; ‹esperanza› false, illusory2 (imaginario) imaginary* * *ilusorio, -a adj[imaginario] illusory; [promesa] empty* * *adj illusory* * *engañoso: illusory, misleading -
4 mentiroso
adj.deceptive, liar, deceitful, dishonest.m.liar, storyteller.* * *► adjetivo1 lying► nombre masculino,nombre femenino1 liar* * *mentiroso, -a1. ADJ1) (=que miente) lying¡es tan mentiroso! — he's such a liar!
¡mentiroso! — you liar!
2) [texto] full of errors, full of misprints2.SM / F (=que miente) liar* * *I- sa adjetivoIIes muy mentiroso — he's an awful o terrible liar; ( dicho sin ánimo de ofender) he's a real fibber (colloq)
- sa masculino, femenino liar; ( dicho sin ánimo de ofender) fibber (colloq)* * *I- sa adjetivoIIes muy mentiroso — he's an awful o terrible liar; ( dicho sin ánimo de ofender) he's a real fibber (colloq)
- sa masculino, femenino liar; ( dicho sin ánimo de ofender) fibber (colloq)* * *mentiroso11 = fibber, liar, fabulist, fabricator.Ex: The article 'Frequent fibbers can blame their brain' relates the deficit in grey matter volume to the impulsiveness of fibbers.
Ex: That means human beings are natural-born liars.Ex: It is important to remember that the story of the American West has been told as much by fabulists and fabricators as by historians.Ex: It is important to remember that the story of the American West has been told as much by fabulists and fabricators as by historians.* mentiroso compulsivo = pathological liar, compulsive liar.* mentiroso patológico = pathological liar, compulsive liar.mentiroso22 = mendacious, lying, deceitful.Ex: I love movies like that -- where slowly, gradually, bit by bit, all the characters realize that the villain was really disastrously mendacious and criminal.
Ex: The board clearly didn't care if its commissioner was a lowdown, lying, corrupt and untrustworthy creep, likely because that is the nature of the entire organization.Ex: Again, on the matter of the sources already consulted by the enquirer, the implication is not that he is unreliable or deceitful, but that in looking up the Encyclopedia Americana he may not be aware of the existence of the index.* * *es muy mentiroso he's an awful o terrible liar; (dicho sin ánimo de ofender) he's a real fibber ( colloq)masculine, feminineliar; (dicho sin ánimo de ofender) fibber ( colloq)antes se coge al mentiroso que al cojo or más rápido cae un mentiroso que un cojo the liar is sooner caught than the cripple* * *
mentiroso◊ -sa adjetivo: es muy mentiroso he's an awful o terrible liar;
( dicho sin ánimo de ofender) he's a real fibber (colloq)
■ sustantivo masculino, femenino
liar;
( dicho sin ánimo de ofender) fibber (colloq)
mentiroso,-a
I adjetivo lying: es un chico muy mentiroso, he's a big liar
II sustantivo masculino y femenino liar
' mentiroso' also found in these entries:
Spanish:
engañosa
- engañoso
- mentirosa
- chanta
- cuentero
- deshonesto
- hablador
- incorregible
English:
consummate
- habitual
- liar
- lying
- storyteller
- untruthful
* * *mentiroso, -a♦ adjlying;[engañoso] deceptive♦ nm,fliar* * *I adj:ser muy mentiroso tell a lot of liesII m, mentirosa f liar* * *mentiroso, -sa adjembustero: lying, untruthfulmentiroso, -sa nembustero: liar* * *mentiroso n liar -
5 material
adj.1 physical.2 real, actual (real).3 material, bodily.m.1 material (sustancia).material de desecho waste material2 equipment (instrumentos).material bélico war materialmateriales de construcción building materialsmaterial escolar school materialsmaterial de guerra war materialmaterial de oficina office stationery3 cloth, material.* * *► adjetivo1 (en general) material; (físico) physical2 (real) real1 (sustancia) material2 (conjunto de cosas) material, materials plural, equipment3 (datos, información) material\material escolar teaching material(s)material de guerra war materialmaterial de oficina office stationerymateriales de construcción building materialsmateriales de desecho waste material sing* * *1. noun m.1) material2) stuff2. adj.* * *1. ADJ1) [ayuda, valor etc] material2) (=físico) physicalla presencia material de algn — sb's physical o bodily presence
daños materiales — physical damage, damage to property
3) (=real)la imposibilidad material de... — the physical impossibility of...
2. SM1) (=materia) material2) (=equipo) equipmentmaterial bélico, material de guerra — war material, military equipment
material de oficina — office supplies pl, stationery
material móvil, material rodante — rolling stock
3) (Tip) copy4) * (=cuero) leather5)de material — LAm made of bricks, brick-built
* * *Ia) <necesidades/ayuda/valor> materialdaños materiales — damage to property, material damage
b) <autor/causante> actualc) ( uso enfático)II1) (elemento, sustancia) material2)a) ( útiles) materials (pl)b) (datos, documentos, etc) material•* * *Ia) <necesidades/ayuda/valor> materialdaños materiales — damage to property, material damage
b) <autor/causante> actualc) ( uso enfático)II1) (elemento, sustancia) material2)a) ( útiles) materials (pl)b) (datos, documentos, etc) material•* * *material11 = equipment, material, matter, stuff, fare, infrastructure, fodder, material.Ex: A post-coordinate index depends upon specialised equipment and storage devices.
Ex: It is my understanding that the Anglo-American Cataloging Rules, 2nd edition, (AACR2) will prescribe the same entry rules for all materials.Ex: A plate is a leaf containing illustrative matter, with or without explanatory text, that does not form part of either the preliminary or the main sequences of pages or leaves.Ex: Rehyping old stuff as if it were new is not only annoyingly deceptive but doesn't sell any books to suspicious customers.Ex: Children seek education deliberately when they use the library to do their homework while many of the other borrowers are looking for recreational fare.Ex: Priority sectors are in energy, industry and infrastructure.Ex: The diverse range of perspectives represented provides fodder for lively debates.Ex: The material in the exhibition is organized into four thematic sections: objects used in daily life, funerary rites, religious items, and works of art.* archivero especializado en material audiovisual = audiovisual archivist.* basado en material impreso = print-based.* bibliotecario especializado en material audiovisual = audiovisual librarian.* biblioteconomía especializada en el material audiovisual = audiovisual librarianship.* buscar material = pursue + material.* catalogación de material no librario = non-book cataloguing.* censurar material = challenge + materials.* censuras a los materiales = challenges to materials.* centrado en el material impreso = print-centred [print-centered, -USA].* centro de material didáctico escolar = school resource centre.* ciencias de los materiales = materials sciences.* ciencia y tecnología de los materiales = materials science and technology.* colocación del material de vuelta en los estantes = shelving.* Conferencia Panafricana sobre Preservacion y Conservación de Material Bibli = Pan-African Conference on the Preservation and Conservation of Library and Archival Materials.* desarrollo de material educativo = instructional development.* editor de material electrónico = electronic publisher [e-publisher].* editor de material multimedia = multimedia publisher.* envío de material = freight forwarding.* fondos de material audiovisual = AV holdings.* frecuencia de préstamo del material = turnover rate.* imprenta de material efímero = jobbing house, jobbing office, jobbing printer.* inmovilizado material = tangible assets.* ISBD(A) (Descripción Bibliográfica Normalizada Internacional - material anti = ISBD(A) (International Standard Bibliographic Description - Antiquarian).* material anejo = accompanying material.* material audiovisual = a-v material, audiovisual item, audiovisual material, AV material, audiovisual aids, audiovisual media.* material bibliotecario = library stock, library materials.* material cartográfico = cartographic material.* material complementario = accompanying material.* material con copyright = copyright material, copyrighted material.* material crítico = critical matter.* material de archivo = archival material, archive material.* material de arte = art material.* material de ayuda = help pack.* material de construcción = building material.* material de empaste = filling material.* material de encuadernación = covering material.* material de enseñanza programada = programmed material.* material de estudio = study material, course material, curriculum material, curriculum resource, study package.* material de fondo = backing.* material del centro de recursos = resource centre material.* material del curso = course material, curriculum material, curriculum resource.* material de lectura = reading material, reading matter.* material de lectura para adultos = adult reading matter.* material del rodillo = roller stock.* material de ocio = entertainment material.* material de oficina = office equipment, office supplies.* material de papelería = printing supplies.* material de referencia = reference material.* material de relleno = filler.* material de reserva = reserve stock.* material de tamaño mayor de lo normal = outsize material.* material didáctico = teaching material, learning materials, course material, curriculum material, study package, instructional material.* material didáctico de apoyo = study aide.* material didáctico entregado en clase = class handout.* material digital = digital media.* material docente = study material.* material documental de interés para los vecinos del barrio = community literature.* material donado de segunda mano = hand-me-down material.* material editado por el propio autor = self-published material.* material educativo = study material, teaching material, learning materials, study package, instructional material.* material efímero = ephemera, ephemeral, fugitive material, ephemeral material.* material electrónico = electronic material [e-material], online material.* materiales menores = minor materials.* material fotográfico = photographic material.* material genético = genetic material.* material gráfico = graphic material.* material histórico = historical material.* material impreso = print, print media, print material, offline material, printed material.* material inflamable = flammable material.* material informativo = information material.* material multimedia = media material, media title.* material no bibliográfico = non-book material.* material no devuelto = non-return.* material no impreso = non-print [nonprint], non-print media.* material no librario = non-book material.* material oculto = buried material.* material para adultos = adult materials.* material polémico = challenged materials.* material procedente del dragado = dredged material.* material protegido por el derecho de autor = copyright material, copyrighted material.* material publicitario = publicity material, advertising material.* material que no es revista científica = non-journal material.* material radioactivo = radioactive material.* material reflectante = reflective material.* material renovable = renewable material.* material reprográfico = reprographic equipment.* material táctil = tactile material.* material técnico = technical equipment.* material tecnológico = technological equipment.* material termoplástico = thermoplastic.* material tipográfico = typographical equipment.* material y equipos de oficina = office supply and equipment.* orientado hacia el material impreso = print-centred [print-centered, -USA].* paquete de material didáctico = training package.* petición de material = material-finding enquiry.* plan de adquisición de material a vista = approval plan.* preservar material = preserve + material.* presupuesto para adquisición de material = capital budget.* presupuesto para la compra de material = materials budget.* proveedor de material de oficina = office supplier.* proveedor de materiales = materials vendor.* recoger material = gather + material.* reunir material = gather + material.* sala de material audiovisual = audiovisual room.* selección de material = materials selection.* suministrar material de equipo = supply + equipment.* suministro de material multimedia = media supply.* trabajo de impresión de material efímero = ephemeral jobbing.* trabajos de impresión de material efímero = jobbing work.* transporte de material = freight forwarding.* venta de material impreso = print sale.material22 = artifactual, material.Ex: Unless the filmed material is deemed of high artistic or artifactual value, it is subsequently pulped.
Ex: His paintings suggest the possibility that material things can be transformed to accommodate a transcendent and spiritual vision.* beneficio material = material benefit.* causar daño material = cause + material injury.* daño material = material damage.* daño no material = immaterial damage.* mundo material = material world.* objeto material = material object.* * *1 ‹necesidades/ayuda› material; ‹valor› materiallos daños materiales eran graves the damage to property o the material damage was seriousestá muy apegado a los bienes materiales he is very materialistic, he cares a lot about material possessions2(uso enfático): no tengo tiempo material para cosértelo I really don't have time to sew it for youante la imposibilidad material de asistir al acto since it was quite impossible for her to attend the ceremony3 ‹autor/causante› actualA1 (elemento, sustancia) materiales un material muy flexible it is a very flexible materialmateriales para la construcción building materials2Compuesto:( ant); plasticB1 (útiles) materials (pl)2 (datos, documentos, etc) materialestá reuniendo material para el artículo she is collecting material for the articleCompuestos:( period); military equipment● material de demoliciones or derriboreclaimed o secondhand building materials (pl)office stationeryteaching materials (pl)(papel, películas) photographic materials (pl); (lentes, filtros) photographic equipment● material móvil or rodanterolling stock* * *
material adjetivo
◊ daños materiales damage to property, material damage
■ sustantivo masculino
1 ( en general) material;
2 ( útiles) materials (pl);
material didáctico/escolar teaching/school materials (pl)
material
I adj (no espiritual) material, physical
bienes materiales, material goods
II sustantivo masculino material
material informático, computer materials pl
' material' also found in these entries:
Spanish:
absorbente
- bélica
- bélico
- concha
- corcho
- de
- empeñar
- ser
- flexible
- heredar
- hule
- laminar
- legar
- legado
- materia
- ofimática
- ordinaria
- ordinario
- oscurecer
- oscurecerse
- paño
- penetrar
- pintura
- rígida
- rigidez
- rígido
- ruda
- rudo
- sintética
- sintético
- sólida
- solidez
- sólido
- tartán
- tela
- térmica
- térmico
- tolerancia
- tratamiento
- alambrada
- algodón
- apego
- caída
- carey
- cartón
- contraer
- corte
- cuadro
- elasticidad
- elástico
English:
ancillary
- artwork
- bronze
- creature
- effluent
- equipment
- flammable
- flint
- furnish
- material
- matter
- perish
- physical
- raw material
- resilience
- resilient
- rolling stock
- stuff
- supply
- teaching materials
- unrefined
- comfort
- deteriorate
- earthenware
- fencing
- flaw
- flimsy
- glass
- heavy
- hokum
- hole
- impervious
- inflexible
- itchy
- ivory
- literature
- making
- man
- oddment
- of
- over
- padding
- paper
- plaid
- pliable
- pulp
- raw
- robust
- rubbery
- shape
* * *♦ adj1. [físico] physical;[consecuencias] material;los daños materiales fueron cuantiosos the physical damage o damage to property was considerable;el objeto robado no tenía ningún valor material the stolen object had no material o financial value2. [real] real, actual;el autor material del asesinato the person actually responsible for carrying out the murder;no hay tiempo material para discutir el problema there's simply no time to discuss the problem♦ nm1. [sustancia] materialmaterial de desecho waste material;material genético genetic material;material refractario heat-resistant o fireproof material2. [datos, información] material;no hay suficiente material como para escribir una novela there isn't enough material to write a novel3. [instrumentos] equipmentmaterial audiovisual audiovisual equipment and material;material bélico military equipment;materiales de construcción building materials;material deportivo sports equipment;material didáctico teaching materials;material escolar school materials;material fotográfico photographic equipment;material fungible [desechable] disposable materials;Informát [cartuchos, disquetes] consumables;material de guerra war material;material de laboratorio laboratory materials;material de oficina office suppliesuna casa de material a house built of brick, a brick-built house* * *m/adj material* * *material adj1) : material, physical, real2)daños materiales : property damagematerial nm1) : materialmaterial de construcción: building material2) equipo: equipment, gear* * *material n1. (sustancia) material2. (equipo) equipment -
6 material1
1 = equipment, material, matter, stuff, fare, infrastructure, fodder, material.Ex. A post-coordinate index depends upon specialised equipment and storage devices.Ex. It is my understanding that the Anglo-American Cataloging Rules, 2nd edition, (AACR2) will prescribe the same entry rules for all materials.Ex. A plate is a leaf containing illustrative matter, with or without explanatory text, that does not form part of either the preliminary or the main sequences of pages or leaves.Ex. Rehyping old stuff as if it were new is not only annoyingly deceptive but doesn't sell any books to suspicious customers.Ex. Children seek education deliberately when they use the library to do their homework while many of the other borrowers are looking for recreational fare.Ex. Priority sectors are in energy, industry and infrastructure.Ex. The diverse range of perspectives represented provides fodder for lively debates.Ex. The material in the exhibition is organized into four thematic sections: objects used in daily life, funerary rites, religious items, and works of art.----* archivero especializado en material audiovisual = audiovisual archivist.* basado en material impreso = print-based.* bibliotecario especializado en material audiovisual = audiovisual librarian.* biblioteconomía especializada en el material audiovisual = audiovisual librarianship.* buscar material = pursue + material.* catalogación de material no librario = non-book cataloguing.* censurar material = challenge + materials.* censuras a los materiales = challenges to materials.* centrado en el material impreso = print-centred [print-centered, -USA].* centro de material didáctico escolar = school resource centre.* ciencias de los materiales = materials sciences.* ciencia y tecnología de los materiales = materials science and technology.* colocación del material de vuelta en los estantes = shelving.* Conferencia Panafricana sobre Preservacion y Conservación de Material Bibli = Pan-African Conference on the Preservation and Conservation of Library and Archival Materials.* desarrollo de material educativo = instructional development.* editor de material electrónico = electronic publisher [e-publisher].* editor de material multimedia = multimedia publisher.* envío de material = freight forwarding.* fondos de material audiovisual = AV holdings.* frecuencia de préstamo del material = turnover rate.* imprenta de material efímero = jobbing house, jobbing office, jobbing printer.* inmovilizado material = tangible assets.* ISBD(A) (Descripción Bibliográfica Normalizada Internacional - material anti = ISBD(A) (International Standard Bibliographic Description - Antiquarian).* material anejo = accompanying material.* material audiovisual = a-v material, audiovisual item, audiovisual material, AV material, audiovisual aids, audiovisual media.* material bibliotecario = library stock, library materials.* material cartográfico = cartographic material.* material complementario = accompanying material.* material con copyright = copyright material, copyrighted material.* material crítico = critical matter.* material de archivo = archival material, archive material.* material de arte = art material.* material de ayuda = help pack.* material de construcción = building material.* material de empaste = filling material.* material de encuadernación = covering material.* material de enseñanza programada = programmed material.* material de estudio = study material, course material, curriculum material, curriculum resource, study package.* material de fondo = backing.* material del centro de recursos = resource centre material.* material del curso = course material, curriculum material, curriculum resource.* material de lectura = reading material, reading matter.* material de lectura para adultos = adult reading matter.* material del rodillo = roller stock.* material de ocio = entertainment material.* material de oficina = office equipment, office supplies.* material de papelería = printing supplies.* material de referencia = reference material.* material de relleno = filler.* material de reserva = reserve stock.* material de tamaño mayor de lo normal = outsize material.* material didáctico = teaching material, learning materials, course material, curriculum material, study package, instructional material.* material didáctico de apoyo = study aide.* material didáctico entregado en clase = class handout.* material digital = digital media.* material docente = study material.* material documental de interés para los vecinos del barrio = community literature.* material donado de segunda mano = hand-me-down material.* material editado por el propio autor = self-published material.* material educativo = study material, teaching material, learning materials, study package, instructional material.* material efímero = ephemera, ephemeral, fugitive material, ephemeral material.* material electrónico = electronic material [e-material], online material.* materiales menores = minor materials.* material fotográfico = photographic material.* material genético = genetic material.* material gráfico = graphic material.* material histórico = historical material.* material impreso = print, print media, print material, offline material, printed material.* material inflamable = flammable material.* material informativo = information material.* material multimedia = media material, media title.* material no bibliográfico = non-book material.* material no devuelto = non-return.* material no impreso = non-print [nonprint], non-print media.* material no librario = non-book material.* material oculto = buried material.* material para adultos = adult materials.* material polémico = challenged materials.* material procedente del dragado = dredged material.* material protegido por el derecho de autor = copyright material, copyrighted material.* material publicitario = publicity material, advertising material.* material que no es revista científica = non-journal material.* material radioactivo = radioactive material.* material reflectante = reflective material.* material renovable = renewable material.* material reprográfico = reprographic equipment.* material táctil = tactile material.* material técnico = technical equipment.* material tecnológico = technological equipment.* material termoplástico = thermoplastic.* material tipográfico = typographical equipment.* material y equipos de oficina = office supply and equipment.* orientado hacia el material impreso = print-centred [print-centered, -USA].* paquete de material didáctico = training package.* petición de material = material-finding enquiry.* plan de adquisición de material a vista = approval plan.* preservar material = preserve + material.* presupuesto para adquisición de material = capital budget.* presupuesto para la compra de material = materials budget.* proveedor de material de oficina = office supplier.* proveedor de materiales = materials vendor.* recoger material = gather + material.* reunir material = gather + material.* sala de material audiovisual = audiovisual room.* selección de material = materials selection.* suministrar material de equipo = supply + equipment.* suministro de material multimedia = media supply.* trabajo de impresión de material efímero = ephemeral jobbing.* trabajos de impresión de material efímero = jobbing work.* transporte de material = freight forwarding.* venta de material impreso = print sale. -
7 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose.
См. также в других словарях:
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